Meet your team:
Director level service
That's our promise
PROFESSIONAL PURPOSE A PASSION FOR OUR PROFESSION A PASSION FOR OUR PEOPLEA PASSION FOR OUR PLANET
Three heads - one approach
Since starting Synergy Agency back in 2010 we made a promise that our clients will only ever get Director level service. That's a promise we still wholeheartedly live by - but now it's the power of three.
Today there are three directors of Synergy, who for the last 10 years have worked together to transform businesses of all varieties. We work together bringing our own specialities to the table, looking at challenges with three different insights and building on each others ideas to create one holistic approach that encompasses the complete marketing journey; from beginning to end.
Let us introduce ourselves...
Heading up the concepts, creative, logistics and implementation to deliver
As our Creative Director Dave brings over 30 years of experience in generating ideas, crafting concepts, and providing constructive Creative Direction.
With a diverse portfolio spanning B2B and B2C sectors, both public and private, Dave takes pride in his hands-on approach; working directly with clients to understand their brand and their vision, before leading the creative and production teams personally. His curiosity, passion, and empathy allow him to not only set the creative vision but also nurture it within every team.
A natural leader and project manager; Dave possesses a unique ability to assemble dynamic teams of thinkers, creators, and implementers, offering invaluable guidance and direction throughout and the ability to provide even the most complicated campaigns for his clients.
Dave's expertise in marketing communications and creative solutions encompasses all mediums, allowing him to seamlessly collaborate at any level, from boardroom strategy sessions to start-up ventures. His adeptness at managing budgets, teams, and logistics ensures the success of projects ranging from singular endeavours to expansive multi-million-pound campaigns.
Core Skills
- • Visionary thinker - crafting compelling narratives through verbal, written, and visual communication
- • Proven track record in creative problem-solving
- • Responsible for ideation, execution, and guiding clients & delivery teams
- • Creativity across all mediums
- • Direction & coaching
- • Innovative leader fostering creativity within teams
- • Managing budgets, teams, and logistics
- • Building multi-skilled teams across various mediums to deliver integrated campaign creative
Client experience
- • Barratt Homes
- • Cameron Homes
- • David Wilson Homes
- • Willmott Dixon
- • Seddon Construction
- • Lovell Homes
- • Spitfire Homes
- • Mobility Bathing Group
- • Npower (Powershop)
- • Scape
- • Morgan Sindall
- • Kier Construction
- • Sainsbury’s Energy
- • Unity Trust Bank
Founder & creative director
Dave Glenn
Client strategy director
Jen Broadhurst
Defining individual strategies and developing them into actionable briefs
Jen is an experienced marketing professional who specialises in brand and strategy. She has always believed in the importance of demystifying the marketing process, and the power that can come from internal teams working collaboratively with their agencies.
Jen’s skills come into play once the route challenge has been identified. Working with your teams she draws out all possible information to take a wide account of the situation. But from here she’ll hone in – instinctively knowing how to separate the key details from the red herrings to create strategies and single-minded action plans to meet your objectives.
Ultimately, the added value Jen brings is her ability to seamlessly move between the worlds of strategy and creativity. Equally adept in both she’s able to put strategy into a language that creative teams understand and test creative to ensure it delivers on the strategy. Being fully adept in copywriting, artistic direction and digital (a qualified engineer) her left and right brain thinking makes her the perfect bridge when working singularly with clients and creatives or when combined with fellow Directors Dave and Celia.
Core Skills
- • Customer profiling, strategy & experience
- • Purpose definition & value proposition development
- • Brand positioning
- • Brand identity & launch
- • Turning strategies into actionable plans and through to creative executions
- • Thought leadership
- • Training & coaching
- • Improving sustainability in business
- • Building and translating ethical values
Client experience
- • Barratt Homes
- • Cameron Homes
- • David Wilson Homes
- • Willmott Dixon
- • Seddon Construction
- • Lovell Homes
- • Spitfire Homes
- • Mobility Bathing Group
- • Npower (Powershop)
- • Scape
- • Morgan Sindall
- • Kier Construction
- • Sainsbury’s Energy
- • Unity Trust Bank
Working with client’s leadership teams to discover their aims/challenges, and to define the route forward
As a Chartered Marketer Celia has over 30 years of walking in client and agency shoes, and a genuine desire to help clients achieve their ambitions.
With in-depth experience across many marketing-led organisations; B2B & B2C, start-ups to large FTSE 100 companies, and businesses undergoing transformational change in both public and private sectors, she understands the realities you face, speaks your language and has a track record of helping businesses’ succeed.
Bringing a fresh pair of eyes to your problems Celia will quickly deliver added value to your marketing, bring a strong commercial backbone, create appropriate marketing operating models that ensure tangible results from your marketing, as well as create effective teams.
Her passion and ‘can-do’ attitude are infectious and spread to every team she works with. As a resilient and agile leader, she is an effective relationship builder who effortlessly influences and manages across all levels; from complex senior stakeholders to multi-cross functional teams.
Core Skills
- • Multi-channel marketing strategy & process – full marketing mix
- • Strategic & operational communications planning - on & offline
- • Value proposition development - BVP, CVP & EVP
- • Customer experience
- • Sales lead generation & management
- • PR & Thought leadership, events
- • Leadership & coaching
- • Supplier procurement & relationship management
- • Digital/martech transformation
Client experience
- • Santander
- • Lloyds TSB
- • Staysure Insurance
- • Unity Trust Bank
- • Loughborough Building Society
- • Powershop (npower)
- • Sainsbury’s Energy
- • Xoserve / Correla
- • Barratt Developments
- • Nationwide Platforms/Loxam
- • Construction Industry Training Board
- • Agency experience across Brand, Design, Media, PR & Digital
Client marketing director
Celia Muddimer
Non executive director
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Whether you’ve got a project coming up, a specific challenge to crack, or you simply want to talk about taking your marketing to the next level - we’d love to talk it through with you.
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