Working with client’s leadership teams to discover your aims & challenges.

Working with you to discover, define, develop & support delivery to achieve results.

As a Chartered Marketer I have over 30 years experience of walking in both client and agency shoes and have a genuine desire to help all clients achieve their ambitions and goals.

With in-depth experience across many marketing-led organisations; B2B & B2C, start-ups to large FTSE 100 companies and businesses undergoing transformational change in both public and private sectors, I understand the realities you face, speak your language and have a proven track record of helping businesses’ succeed.

I am often seen as bringing a fresh pair of eyes to your problems, quickly delivering value add by reviewing how effective your current sales & marketing strategy and activities are in meeting your business plans and goals. I identify gaps and areas for improvement in your sales & marketing activities where I look to either develop a new sales & marketing strategy or look to plug those gaps in your existing approach. I have a strong commercial backbone and work to ensure you have an effective marketing operating model that will consistently deliver; tangible results, effective internal teams and 3rd party agency models, data driven approach, enabling technologies and efficient delivery.

I have a true passion for what I do and also a ‘can-do’ attitude - which is infectious and tends to spread to every team I work with. Across the last 10 years, I have held a number of senior positions reporting to CEOs’ and Executive members. I am proven as a resilient and agile leader of marketing teams, no matter what the size. I am also seen as an effective relationship builder who effortlessly influences and manages across all levels; from complex senior stakeholders to multi-cross functional teams.

I’M YOUR MISSING SENIOR PLAYER … YOUR EXTRA PAIR OF EYES & HANDS … FLEXIBLE TO SUPPORT AS MUCH OR AS LITTLE AS YOU NEED ME.

I offer remote, hybrid or on-site senior leadership support with you and your teams - as much or as little as you need providing direction and support. I can also orchestrate delivery through trusted agency partners if there are identified gaps in your current resources – either capability or just even capacity limitations.

So, whether you’ve got a project coming up, a specific challenge to crack, or you simply want to talk about taking your sales & marketing to the next level - I’d love to talk it through with you.

Core Skills
  • • Multi-channel marketing strategy & process – full marketing mix
  • • Strategic & operational communications planning - on & offline
  • • Value proposition development - BVP, CVP & EVP
  • • Customer experience
  • • Sales lead generation & management
  • • PR & Thought leadership, events
  • • Leadership & coaching
  • • Supplier procurement & relationship management
  • • Digital/martech transformation
Client experience
Financial services
  • • Santander
  • • Lloyds TSB
  • • Staysure Insurance
  • • Unity Trust Bank
  • • Loughborough Building Society
Energy
  • • Powershop (npower)
  • • Sainsbury’s Energy
  • • Xoserve / Correla
Construction
  • • Barratt Developments
  • • Nationwide Platforms/Loxam
  • • Construction Industry Training Board
Other
  • • GI Inspire/Cognesia
  • • Agency experience across Brand, Design, Media, PR & Digital
see me on linkedin >
Consultant marketing director

Celia Muddimer

All About The Why, What & How

My Approach

All about the why, what and how to improve the effectiveness of your sales & marketing.

I use a simple approach to understand your problems and challenges, working with you and your teams to discover, define, develop and deliver to ensure your marketing efforts achieve your business goals.

To help understand where you are now and build out your strategy & plans. 

Chemistry sessions & workshops may cover: 
• Outline mission, purpose & ambitions / goals of the business 
• Marketing & sales strategy audit: perceptions & facts 
• Brand strategy: current & ambitions ‘to be known as’ 
• Competitive mapping: known & unknown opportunities 
• Product portfolio strategy: current & future product lifecycles/profit 
• Customer strategy: value, size & desired growth opportunities 
• Customer data: effectiveness of any CRM systems & opportunities 
• Marketing resources audit: incumbent teams, 3rd party agencies & defining required capability & capacity required (org design & size) 
• Enabling marketing technologies: effectiveness & opportunities to invest in the future 

Turning your strategy into action – detailed plans & delivery. 

Outputs may include: 
• Value proposition development 
• Brand identity: new & existing brands 
• Go to Market launch strategies: full marketing mix (traditional & digital) 
• Integrated campaign planning: tactical & annual/ quarterly or monthly plan 
• Digital channel development & digital marketing 
• Creative development: campaign & sales assets 
• Sales lead generation plans & activities 
• Customer programmes: acquisition & retention 
• PR & Thought leadership / media relations (crisis management) 
• Data profiling, segmentation & customer value models 

Achieving Operational Excellence – ensuring ‘back to basics’.

Fixing fundamentals or building strategic & tactical solutions via: 
• Creating effective marketing operating models: people, processes, data & tech 
• Agency selection, procurement & performance management 
• On-going team support: internal resource management and training 
• Stakeholder engagement (Executive & Board): presentations & results 

I have worked with Celia for over 10 years across a number of different industries and roles. Over that time Celia has shown great leadership and demonstrated the ability to think strategically, taking an organisation’s mission statement, vision and goals, regardless of the industry it operates in, and turning them into an extremely coherent, effective, strategic marketing and communications program. Celia is one of the most enthusiastic, collaborative, energetic and knowledgeable Marketing professionals I have ever worked with and her ability to question the status quo and improve things, whilst taking colleagues and people along with her, is virtually boundless. In short, Celia is the consummate Marketing or Marcomm’s professional.

Conrad Taggart
Business Owner, Plus Consultancy Ltd

Having worked alongside Celia, I can highly recommend her as a Commercial and Marketing Director with inspiring leadership qualities. She created and led a high performing team that delivered excellent results. At all times, without exception she promoted a positive culture with both internal and external stakeholders, constantly inspiring and supporting others to go above and beyond to achieve. She transformed a long standing, industry recognised Working at Height event that was in danger of becoming stale to a level I personally never thought possible and one I sincerely doubt will ever be bettered. Her passion and drive for her area of expertise, positive impact and support whilst constructively challenging others to improve makes her a game changing asset to any organisation.

Glyn Brearley
Business Director, Loxam Powered Access Division

Celia is one of the most professional, knowledgeable and resilient Marketeers that I have had the pleasure of working with. She has a breadth of experience at the C-suite level and her advice and guidance is always clear, concise, well considered and brilliantly articulated. It was Celia’s vast industry experience that was required to address a particular challenge. We needed a fresh pair of eyes to evaluate and then make recommendations. Her enthusiasm, energy and work ethic is limitless and we are delighted with what she has achieved for us.

Tim Balcon
CEO, CITB.

My client experience

GET IN CONTACT

Whether you’ve got a project coming up, a specific challenge to crack, or you simply want to talk about taking your marketing to the next level - I’d love to talk it through with you.

contact

Let's talk

MOBILE

07772 177 994

Email

celiamuddimer@gmail.com

Find out more

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Synergy Discovery – in alliance with synergyagency.co.uk