With over 125 years of heritage, Seddon had undergone a number of rebrands over the years. However, this had arguably added confusion internally as to what the current brand was in both visual identity and positioning. As an extremely relationship focused contractor in a traditionally sales based industry, Seddon wanted a brand that celebrated their way of doing things.
A new Head of Marketing and Communications within Seddon allowed us the chance to deep dive into the company, its clients and its business strategy without bias. From this, we developed core values and a brand positioning that was entirely Seddon and all had a purpose. The creative bought this to life, allowing flexibility to bring the brand together with either a sector-specific focus or a wider brand intent.
The proposed brand was developed with the Head of Marketing and a small internal team. This was then presented at board level for the Seddon family’s approval. Following approval, brand guidelines were created with a complete suite of material ranging from business cards to site hoarding, workwear to van livery, tender documents to a new website.