Seddon

campaigns

Seddon

The Brief

Since 1897, Seddon has grown from a small family run business into one of the biggest construction companies in the midlands and North West. Operating across multiple sectors, their services have expanded massively, and include new builds, housing partnerships, engineering and property services; now managed by the families 4th generation, Seddon wanted a complete rebrand to distance from the old, tired branding, and to represent the companies portfolio of services in 2018.

The Approach

Our team of construction and property consultants identified Seddon’s core values and company ethos, and designed a brand that was built around its values. ‘Trust’ remains Seddon’s cornerstone, and building relationships is key to the company’s success, but these messages were unseen in the former branding.

Our team of creatives, photographers and writers developed a visual and written identity built around trust and relationships; the new branding represents the progression of the company, but also a company with a social conscience and deep-rooted values.

New brand guidelines now unify all company related assets, and provide templates and instructions to help Seddon create future marketing materials and company assets independently. Our creative, content and developments teams developed a clean new website and range of company assess, including work-wear, branded stationary and vehicle wraps designs.

The new website has received an increase of traffic; analytics show that users are staying on each page of the site for longer, and the number of leads has increased.
Seddon

The Results

Seddon has relaunched and re-established itself as an industry leader. The new branding reflects the growth and values of the company, and the website easily guides users to the information they require. The new website has received an increase of traffic; analytics show that users are staying on each page of the site for longer, and the number of leads has increased.