Having been successful in New Zealand and Australia, Powershop were looking to launch in the UK energy market and bring with them a new way for consumers to purchase energy. With just a start-up team initially, they needed assistance in creating the launch plan as well as all branding and marketing material needed. This relationship has continued and Powershop are now a long-standing client with ongoing consultancy as well as wider agency services.
With the energy market in New Zealand being significantly different from the UK, research was needed to see whether the brand and model would be accepted in the UK. Focus groups were held across the country and the results used to “soften” the brand approach. During this launch period, we worked closely as an extension of Powershop’s marketing internal team.
Two years of trading has passed since the Powershop launch, with new fuel types added and new tariffs and products launched. During this time we have worked weekly with members of the Powershop board to advise and assist in daily and strategic tasks, we work with Powershop’s digital agency leading and guiding work and provide lead brand and creative agency services on a weekly basis.