Powershop were keen to compete with the UK’s big 5 energy providers, so we began with getting to know their company, market and ideal customers.
We found that Powershop’s technology was the best in their industry; their systems and processes are unique, which is great, but how does the technology help the consumer? In an industry filled with misleading information and unclear answers, Powershop’s innovation helps simplify customer communications. Our strategy was to keep things simple, make information clear, and focus on great customer service.
We implemented a rebrand and marketing strategy that separates Powershop from their competitors, and appeals to UK consumers. We kept the original ‘fun’, ‘light’ brand ethos, but made it work for UK audiences; Powershop’s ‘new-way’ of buying energy is now easy to understand, information is transparent, and customers are empowered.