Mossvale

branding

Mossvale

The Brief

Mossvale are the Midlands ‘one-stop-shop’ for construction projects and services. Mossvale was founded in 1988; the company has saw massive growth from it’s humble beginnings, but their branding and website was dated, and didn’t reflect the success and values of the company. To celebrate their 30th year anniversary, we were brought in to reinvent Mossvale.

The Approach

This project has two key elements: the rebrand, and the marketing. Our clients receive continued support from our construction and property consultants, who have designed a clear strategy to rebrand Mossavale, and to market them as industry leaders.

New Brand Guidelines include instructions and templates to help Mossvale produce future marketing material quickly, and in-line with the new branding. All assets now adhere to the companies new branding, including work-wear, stationary and vehicle wraps.

A social media strategy has been outlined, and our content team will continue to manage and update the channels. Utilising online platforms for the first time will increase Mossvale’s online presence and engagement; traffic will be guided to the new website, which easily navigates users to the information they need and is designed to generate more leads. Email broadcasts strengthen existing client relations, and allow our consultants to monitor, analyse and manage the data.

We have organised a relaunch and 30th anniversary event on behalf of our client, and have invited the regions leading construction and property representatives. This is an opportunity for industry professionals to network, and for Mossvale to showcase the new look and direction of the company.

The rebrand reflects Mossvale’s values, services and capabilities, and separates the company from competitors.
Mossvale

The Results

The rebrand reflects Mossvale’s values, services and capabilities, and separates the company from competitors. Implementing clear, consistent branding has unified all marketing and promotional materials, and gives potential clients an instant and memorable understanding of what Mossavale can deliver.