This project has two key elements: the rebrand, and the marketing. Our clients receive continued support from our construction and property consultants, who have designed a clear strategy to rebrand Mossavale, and to market them as industry leaders.
New Brand Guidelines include instructions and templates to help Mossvale produce future marketing material quickly, and in-line with the new branding. All assets now adhere to the companies new branding, including work-wear, stationary and vehicle wraps.
A social media strategy has been outlined, and our content team will continue to manage and update the channels. Utilising online platforms for the first time will increase Mossvale’s online presence and engagement; traffic will be guided to the new website, which easily navigates users to the information they need and is designed to generate more leads. Email broadcasts strengthen existing client relations, and allow our consultants to monitor, analyse and manage the data.
We have organised a relaunch and 30th anniversary event on behalf of our client, and have invited the regions leading construction and property representatives. This is an opportunity for industry professionals to network, and for Mossvale to showcase the new look and direction of the company.