Creation Climbing Center

project management

Creation Climbing Centre

The Brief

Creation is one of the largest climbing centres in the UK, and at the start of 2018, they got in touch for ideas to get even bigger. They already had a decent climbing community, but with tired branding, and non-existent marketing, they came to us for ideas on how to increase profits and attract new climbers.

The Approach

By tapping into the climbing scene, our consultants figured out strategies to increase the company’s profits and attract new members.

We completely rebranded the company, and gave the centre a fresh new identity that reflects the fun nature of the sport. A new website followed, and the consultants outlined clear directions on how to best utilise the centres facilities and services.

We created digital and printed marketing material that reflect the centre’s range of activities, sessions, services and event capabilities; this included photography, leaflets, posters and email broadcasts. New Brand Guidelines included instructions and templates to help Creation produce future marketing material quickly, and in-line with the new branding.

Following the rebrand, Creation’s climbing community has grown; their bookings for functions and sessions have increased, and social media engagement is up.
Creation Climbing Centre

The Results

Following the rebrand, Creation’s climbing community has grown; their bookings for functions and sessions have increased, and social media engagement is up. More traffic is getting to their website, and more people are making a payment on the website before leaving.