Aylesbury Park

branding

Cameron Homes

The Brief

Cameron Homes build quality new developments throughout the Midlands. Their 2018 Aylesbury Park development required strategic marketing support to target their ideal demographic, and secure sales.

The Approach

With consultative support, Cameron Homes received marketing collateral for their Aylesbury Park development that resulted in a targeted, cohesive and complete campaign. From the onset of the project, the clients were advised in the best marketing strategy; we project managed, designed and implemented their entire digital and marketing materials to reach and engage potential buyers.

On-going content marketing included a series of email broadcasts to update and interact with a targeted client base throughout the development build; digital marketing included pavement signage for the development sites, as well as printed marketing for their sales office suite. Video work, printed brochures and micro-websites were also created as part of the promotional materials, and our project management ensured that the project was delivered on time, and to budget.

Data analysis of the marketing campaign indicates that the homes will sell quickly when they are released later this year.
Aylesbury Park

The Results

The Aylesbury Park collection is shortly due for completion, and data analysis of the marketing campaign indicates that the homes will sell quickly when they are released later this year.