Relatively new to the UK, BoConcept are a designer Danish furniture brand that offer premium pieces that can be customised to an individuals taste. With a new store open in Birmingham, BoConcept wanted to drive quality leads to store.
Initial research highlighted that a brand awareness campaign was needed before a sales drive can begin. Customers didn’t have an appropriate level of brand awareness or an understanding of the customisable USP’s of the brand. The approach was to educate people on these elements.
A very targeted campaign in high quality lifestyle magazines and online – designed to generate awareness initially and build to a retargeting strategy. The concepts showcase the quality of the brand and highlight the personal element.