Content MarketingBarratt David Wilsons are industry leading housing developer’s, construction and property design; their geographic spread reaches 6 regions, and with a regionally balanced portfolio, the company needs continual marketing to maximise development opportunities across Britain. They require on-going support to increase the online exposure of their latest developments, and to market properties in the midlands.
In order to expand our client’s online presence, our Content Management team monitors and analyses the data from BDW’s social media platforms. A social strategy is then developed in order to effectively market each new development, with visual and written content created for paid posts.
Our team of photographers, creatives and writers develop 30-second video’s that are published on all of the clients social media channels. These video’s focus on BDW’s latest developments, and house types.
BDW’s online engagement has increased with each new social media campaign; traffic is directed to the clients website, which has generated an increase in leads and potential sales. We continue to monitor and analyse the social media performance of each development, and are currently expanding the portfolio of social media material for our client.