No doublespeak, just straight talk.
Everyone hates trendy terms and misleading tangents. Expect conversation in a language you understand, so that everyone’s on the same page.
No juniors, just Directors.
Communication is important, and being passed from team to team isn’t fun. Keep it consistent, and work with the directors for the duration of your project.
No withholding, just clarity.
Be involved in your project. Have opinions, develop ideas and be a part of every new development; the more input you have in your project, the more impactful it will be for your audience. Understand it better, more easily implemented, more usable, natural.
No dregs, just imagination.
Get exactly what you want, not what’s left on the shelf. Memorable marketing is personal, and that means nailing your brief, not adapting it to fit premade products.